Mikael Dubois Dubois itibaren Konala, Himachal Pradesh 174005, Hindistan
Beautiful love story......
This book pissed me of so much when I read it. I had just finished a master's degree with soc and psych classes and this is the first pop social "science" book I read. And this book drove me nuts because rather than having a coherent thesis, it had these random chapters on stickiness, viralness, and some third theme I can't remember...oh, and details matter. The book was useful in that it sensitized me to certain properties of cultural ideas. But it was misused to death by people who read it and felt they were instant social psychologists. Are you a guru or a connector? Grr. In hindsight, I appreciate it not as a social science pretender, but as an interesting framework for design. You gotta give him credit for shaping his ideas so they're sticky and viral. The book is proof of his own point.
My favorite of her books so far. Higgins really knows how to write funny, charming stories.